February is for YOU. Whether you spent January recovering from the holidays, staying low key under the covers, or perhaps off to a running start, February is all about YOU. Why, you ask? With the New Year, New You mantras flashing in front of your eyes like your local hamburger joint’s neon sign, it’s the right time to create your own parameters for 2023. Here is why February is your biggest growth month:

Give Yourself Permission to Ditch the New Year BS

Setting resolutions can get tricky. When you make that list, those resolutions tell you what you can’t do and what you need to be giving up. Science tells us that if we slip up once, feeling of self doubt move in, rent free in your head. The likelihood that you will quit altogether is high. Grab a pen and write down your future goals, chip away at it!

Take Advantage of Self-Love Themes

February is about LOVE. The stores, and our insta feed, are dripping in pink, red, and lovey-dovey products.  You know what?  Take advantage!  Whether single, taken, or somewhere in between, you can use February to spoil yourself.  You know those cookies you weren’t allowed to eat because of that New Year’s resolution?  Yep, time to buy them for yourself… and don’t forget the flowers, sister!

February is SHORT

As the shortest month of the year (which can’t even decide how many days it wants to be #leapyear), February reminds us to be unique!  It doesn’t look at the other months wishing to be 31 days.  Be like Feb!  Stop the comparisons and just be YOU.  It’s okay to be different from others, and it’s okay to be different from who you were last year! 

So let’s ditch the pressure of January, love the hell out of ourselves, be true to ourselves (and eat cookies!) all month!  Thanks, February, we love you!

By co-founder of Positivity and Truth: Candace Yaeger, MBA